The theme of World No Tobacco Day 2018 is "Tobacco and heart disease."
Tobacco use is the second leading cause of CVD, after high blood pressure.
The WHO MPOWER measures include:
Monitor tobacco use and prevention policies;
Protect people from exposure to tobacco smoke by creating completely smoke-free indoor public places, workplaces and public transport;
Offer help to quit tobacco (cost-covered, population-wide support, including brief advice by health care providers and national toll-free quit lines);
Warn about the dangers of tobacco by implementing plain/standardized packaging, and/or large graphic health warnings on all tobacco packages, and implementing effective anti-tobacco mass media campaigns that inform the public about the harms tobacco use and second-hand smoke exposure.
Enforce comprehensive bans on tobacco advertising, promotion and sponsorship; and
Raise taxes on tobacco products and make them less affordable.